Major retailers, including Best Buy, Walmart, Walgreens and CVS, will begin selling OTC hearing aids Monday; smaller pharmacies are likely to follow in the coming months.
Soon, millions of Americans will hear better, for less money and at greater convenience.
This new category of hearing aids was approved by the FDA in August, five years after Congress passed legislation requiring federal regulators to do so. Since then, tech companies have rushed to design cheaper devices for the new market. An estimated 30 million American adults have some hearing loss – but fewer than one-third use hearing aids.
“Get ready, folks,” Becerra said. “You’re going to save a lot of money and we are all going to benefit from that.” “We’re asking a consumer to self-diagnose, without any … understanding of the degree of challenge they may have, or may not have, with their hearing,” Soiles said. “Some people buy glasses that are too strong, or that aren’t strong enough, and they wear them for a long time,” Kinsey said. “And I imagine this is going to happen with hearing aids.”
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