Over P20 million worth of counterfeit cigarettes were destroyed in Porac, Pampanga following a decision by the Intellectual Property Office of the Philippines (IPOPHL). READ:
NEW TRADEMARK RULESUnder Memorandum Circular 2023-001, which took effect on Feb. 14, IPOPHL said the amendments include acceptable representations of non-traditional marks, specifically drawings that depict a series of movements.
The MC replaces trademark regulations of 2017. It also mandates that applications should include only one drawing representation in a single-perspective view if the mark sufficiently depicts all features.MC 2023-001 institutionalizes the protection of non-traditional visual marks.
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