'How am I supposed to look at my colleagues of color and tell them that this company cares about them? I can't do that anymore.'
The hat, which has now been canceled, was uploaded for a product overview. Employees at the company have reportedly filed complaints, prompting a company-wide apology and internal investigation of incident. Helena Helmersson, CEO of parent company H&M Group, said that the team and managers responsible have been suspended while the investigation is underway.
Despite the apology, some employees at & Other Stories are questioning how the name was even approved to be shared in the first place. According to, two employees have claimed & Other Stories have attributed the name to a "misspelling in private conversation." Another employee cited the culture in Europe to be less diverse than their North American counterparts.
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