The 2022 Oscars on ABC saw a significant jump in ratings from the 2021 broadcast, up 56 % from the pre-adjusted figures in total viewership and 68% in the ages 18-49 demographic. Officially, 15.36 million viewers tuned in.
Despite being shrouded in controversy, the 2022 Oscars broadcast rebounds from all-time low ratings but doesn't reach pre-pandemic numbers. The 93rd Academy Awards only captured around 10 million viewers, a historic dip for the popular awards show that usually draws over 20 million. An unconventional telecast date and unfamiliarity with its nominees could have contributed to the abysmal performance.
The 94th Academy Awards were already navigating this precedent toward an uncertain destination, but several factors worked to the Academy's advantage this time around. This year, the ceremony returned to its usual premiere timeframe of February-March, featuring several prevalent blockbuster films in its nominee pool, including Dune, Cruella, Encanto, and West Side Story.
As THR alludes to, changes in consumer behavior regarding film and TV consumption could have affected the Oscars' viewership this year. Streaming is more popular than ever, highlighted by a momentous Best Picture victory for Apple TV's CODA. Despite that, the overwhelming amount of platforms and content can be just as limiting as the lack of accessibility. Furthermore, moviegoing during the pandemic is only just creeping up on pre-pandemic performance.
While the Academy is likely happy with the rebound, the show's atypical performance is still concerning. When the average person believes that the Awards are increasingly out of touch, the organization can only rely on so many cinephiles, journalists, and casual viewers. However, the jump in viewers could also indicate a return to normalcy for the broadcast audience. But just like 2021, this year's broadcast could also set a precedent—this time, in the opposite direction.
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