The Hollywood movie star speaks exclusively at Forbes about the messaging he looks to bring to the world about healthy options available today, as Form Nutrition launches onto the U.S. market.
Soong said, “I think for me, Orlando really embodies what a lot of our consumers are looking for. He’s a busy guy, trying to do good work in the world. He wants to perform at a top level. As we work on new products and as Orlando tests them and gives us his ideas, I think that’s a really big value that he can add in terms of product development, awareness and creative direction. Orlando has a great eye, a really good design kind of sensibility and lends a lot of credibility to the brand.
Having the word “Wellness” within his new business title, I asked Bloom what wellness means to him today and if his outlook is at all different than it was even 10 to 15 years ago.“One hundred percent,” responded Bloom. “Wellness for me is a whole body, holistic thing. It’s mind, body, soul, right? I think we’re realizing more and more, if you fuel your system with the right ingredients, then your mind and body work in a way and respond in a way that works for you.
“If Covid showed us anything, it was communities and families that were hit hardest were the ones that didn’t get access to the best nutrition,” Bloom continued. “As we’re all becoming aware of that, this is a product that I think helps in that regard. I can stand behind it, I can stand beside it and I can put my money where my mouth is.”
Bloom playfully told me, “I see the results and if you follow me on Instagram every now and again, you’ll see me make a post. I try not to be vain about anything, but there are gains here - there are results here. When we have wins, we want to share stuff like that.”
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