Orcé Cosmetics founder How Yu-Chen Shih Talks Brand Mission

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Orcé Cosmetics founder How Yu-Chen Shih Talks Brand Mission
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'With Orcé, I want to start creating change by portraying Asian women as a force to be reckoned with.”

On personally facing colourism growing up and its deep-seated connection to her brand’s DNA:

“I developed a complex when I was younger. When I was still living in Asia, I was extremely self-conscious about my skin tone because I was darker. My father’s from Malaysia — from an aboriginal tribe called the Melanau — and he’s also part Middle Eastern, so I looked very different from my friends and many relatives. I was made fun of a lot and called names. People would kind of insinuate that I was uncivilized, poor and barbaric because I was dark.

“Overall, there’s a lack of thought and a lack of research in terms of skin tones. The cosmetics industry, let’s be honest, is traditionally geared toward Caucasian women. It’s only a recent trend to start including minorities. When I was developing my shade range, the manufacturer I started working with gave me a Pantone skin colour book and said, ‘Go ahead and pick however many shades you want from this book and we’ll make it for you.

Second is hyaluronic acid. Asian skin has a really thin stratum corneum . When it’s thin, not only are we more vulnerable to harsh ingredients and environmental stressors, we’re also more prone to transepidermal water loss, which is when moisture just escapes through your skin. So, throughout the day, the skin is just getting more and more dehydrated. At the same time, Asian skin has really active sebum production; we tend to be oilier than other ethnicities.

Last but not least, is a Chinese herb called Evodia fruit. In Mandarin, we call it wu zhu yu. It’s a strong anti-inflammatory ingredient and when I was formulating this product, the chemist I was working with showed me that when used topically, it actually helps to improve skin texture, boost radiance and protect skin from environmental stressors.”

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