On the same day 'Barbie' passed its billion-dollar box office milestone, the other half of the viral 'Barbenheimer' phenomenon blew past the half-billion-dollar mark.
On the same day “Barbie” passed its billion-dollar box office milestone, the other half of the viral “Barbenheimer” phenomenon blew past the half-billion-dollar mark.
It is now the highest grossing R-rated movie of 2023, and “marks the fastest a Universal R-rated film has hit the $200 million threshold domestically,” the studio said in a news release Sunday. It’s also the highest grossing movie set during World War II, according to Universal. Nolan’s blockbuster has had “an astounding theatrical run made all the more impressive by the R-rating, running time and subject matter which, in the hands of a lesser filmmaker and absent a spectacular marketing and release strategy, would have likely wound up as a mere footnote when referencing the performance of historical dramas at the box office,” said Paul Dergarabedian, senior media analyst at Comscore.
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