[OPINION] Why is Japan Home Centre accepting sibuyas as payment?

If you follow its social media accounts, you'd get the sense that the bargain homeware chain of stores is politically aware and socially involved. PayWithSibuyas

I don’t know who exactly are the, except that, according to the company website, they are “a group of highly energized entrepreneurs” who started the business “in an old warehouse in Quezon City” until it grew to nearly 200 stores across the country in two decades.

I feel, though, like I’ve known them as kindred spirits. Yes, value for money and things Japanese, pink, and Sanrio are the reasons I go to JHC. But they’ve locked in my loyalty through their occasional and subtle statement posts that tell me they’re not just about making money. Rather, this company knows that not turning one’s eyes away from the realities faced by Filipinos makes good business.

Below are some of the JHC posts over the years that show a politically aware and socially involved community bargain shop.On April 17, 2020 – a month into what would become the world’s longest lockdown due to the COVID-19 pandemic, JHC posted its logo, cleverly inserting “stay at” before the word “home.” , and these frontliners were begging people to stay home to ease the load on overworked doctors and nurses and overcrowded hospitals.

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