Opinion: What’s with all the 'pantry porn' on Instagram and TikTok?

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Opinion: What’s with all the 'pantry porn' on Instagram and TikTok?
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There has been an uptick in glamourised, stylised and fully stocked pantries on TikTok and Instagram, recently. — Dreamstime/TNS

The pantry – derived from the Latin word for bread, “panis” – was originally a hidden space for storing food. It was purely functional, not a place to show off to others. As open floor plans became popular in the US in the 1950s, kitchens emerged into plain view, setting the stage for sweeping floor-to-ceiling, wall-to-wall cabinetry. Now meticulously arranged pantries appeal to middle-class sensibilities: Maybe you can’t have a designer kitchen. But you can beautify your bulk food storage.

Storing spices in coordinated glass jars and colour coordinating dozens of sprinkles containers may seem trivial. But tidiness is tangled up with status, and messiness is loaded with assumptions about personal responsibility and respectability. Cleanliness has historically been used as a cultural gatekeeping mechanism to reinforce status distinctions based on a vague understanding of “niceness”: nice people, with nice yards, in nice houses, make for nice neighbourhoods.

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