'It's worse than useless; this kind of journalism works to shield politicians from accountability.'
). It generates clicks from anxious election watchers without risking charges of bias, whereas seriously talking about the issues would almost inevitably expose how far candidates are from truly representing most people's interests—and some more so than others.
Prediction coverage takes political journalism and flips it on its head: Rather than informing voters so they can make decisions in their best interests at the ballot box, it obscures the most important issues with its endless guessing games about what those voters want. It's worse than useless; this kind of journalism works to shield politicians from accountability. And in this political moment, it's even more dangerous than that: Setting false expectations is part of the GOP strategy for credibly claiming election fraud. When Republican pollsters release results that suggest they can't lose, Republican voters are primed to disbelieve any losses that happen.
While in the vast majority of races this year, GOP candidates appear to be conceding without a fight, in 2024, with a presidential race on the line and hundreds of deniers firmly ensconced in Congress, results that don't go the GOP's way could come under a much stronger challenge. And news outlets' substitution of fortunetelling for substantive reporting could become more consequential than ever.
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