Opinion: The life-insurance industry could profit by helping policyholders pay for cancer treatments, write Dana P. Goldman and Darius Lakdawalla
Imagine a scenario in which a 57-year-old man with an individual health-insurance policy is diagnosed with cancer. As soon as the diagnosis is made, the incentives of the man and those of his health insurer diverge.
He wants the best treatment immediately, while the insurer seeks to meet its obligations in the most financially prudent way possible. That could mean paying for less-expensive treatments first before gradually moving up a ladder of remedies if they fail. If the patient switches to a different insurance plan after...
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