Opinion: Eight ways for 2020 underdogs to break through
Pete Buttigieg, the mayor of South Bend, Ind., at the South By Southwest conference in Austin on Saturday. By Jennifer Rubin Jennifer Rubin Opinion writer covering politics and policy, foreign and domestic Email Bio Follow Opinion writer March 13 at 11:30 AM It’s hard for reporters, let alone voters, to keep straight all 347 candidates and potential candidates in the Democratic primary. The natural tendency is for people to mentally break the field into top players and everyone else.
Think of Barack Obama beating Hillary Clinton in Iowa in 2008, Mike Huckabee winning there in the GOP field in 2008 and Rick Santorum in 2012. Iowa and New Hampshire do not merely weed out a bunch of candidates. Just as important, they usually give a big boost to one of the lesser-known contenders. Third, be available for cable TV and local media virtually 24/7 — but only if you are fun and/or totally on message. If you haven’t played in the big leagues or don’t have ready answers on policy, don’t try this. President Trump won in the primaries in large part because of his command of free media; the same can happen for a Democratic candidate.
Sixth, the youth vote is up for grabs. Sanders might have them now; O’Rourke could easily win them over. An underdog with a focus on an issue that young people care a lot about can go to every college campus he can find and win a chunk of those voters. Every young voter that Sanders isn’t getting pulls him back into the pack and can lift an underdog.
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