At a time of social unrest, small movements can lead to big actions if done right, from Palestinian freedom to animal rights.
Society is currently undergoing a shift in collective consciousness towards social issues like animal cruelty, the sourcing of blood diamonds, and the Palestinian liberation movement.
The true change, however, came at the shift in consumer awareness and selective spending. While PETA was instrumental in changing public perception and getting high-profile celebrities involved in endorsements, a change in mindset to where consumers wanted to put their money was ultimately what caused company policies to change.
For counter argument’s sake, there is a notion that if the blood mining industry is stopped it would have the worst effect on the works on the ground, individuals lowest on the structural pyramid. While yes, it would be the average worker who would be affected first, we should not use this as an excuse to fund a regime that further props up an inhumane institution. Consuming blood diamonds only fuels the demand and adds to the need for a wider labour force.
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