New owners and a new strategy have enabled the brand to double its revenues year-over-year.
She did not disclose financial terms of the deal, but said she saw “the opportunity to take the brand on, and then implement a few key strategic decisions to allow it to really soar and take it to the next level.”
Chief among the brand’s priorities was rebranding with aluminum packaging to enable it to enter new geographies. Purohit Patel reasoned that pivoting to purely recyclable products would also boost adoption rates. Purohit Patel also tweaked the distribution model. The brand had exited from Sephora at the end of L’Oréal’s tenure, and Purohit Patel refocused the business to health food stores, such as Sprouts, and digital retailers like Grove Collaborative and Thrive Market.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Step into the New Year With One (or All) of These Gorg 2022 Shoe TrendsIt's official: Y2K is here to stay.
Read more »
Gemma Chan, 39, Has Amazingly Toned Legs In A Brand New BTS Instagram PostZoom dance parties help her squeeze in some extra cardio sessions.
Read more »
WSJ News Exclusive | Washington Post Grasps for New Direction as Trump-Era Boom Fades“Our paid product is not attractive to younger people.” Inside the Washington Post’s push to boost flagging traffic numbers and stagnating subscriber growth as the Trump-era boom fades.
Read more »
One Million Revelers Still Poised to Pack Times Square on New Year's -- Despite Omicron's SpreadEven though Gov. Kathy Hochul announced 21,027 new cases on Friday, the party will go down as planned
Read more »
The 30 Best New Year\u2019s Eve Movies to Help Ring in 202230 New Year’s Eve Movies to Get You Excited for 2022 (!!)
Read more »