“We need to begin charting the course in a different way going forward,” Marc Pritchard, the chief brand officer of P&G, said.
Marc Pritchard speaks on stage during the 2019 #SeeHer Creative And Media Leaders Summit at Viacom Building in New York on March 29, 2019.Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.
Pritchard’s speech adds to growing pressure from politicians, activists and consumer advocates for tech companies to do more to address issues including the spread of hate speech, algorithmic bias and government-backed manipulation. P&G was the biggest spender on Facebook in 2018, according to data from marketing analytics company Pathmatics. Moving forward, Pritchard said the firm preferred to spend its ad dollars with those who “enable common sense moderation of comments,” versus, “disproportionately amplifying controversy or worse, hate.”
Bob Liodice, chief executive of ANA, said that companies including P&G are discussing the creation of norms that would hold social media companies to a set of standards around privacy and civility.
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