I've been around the fantasy game for a while, and the target stat has come a long way, baby.
Targets didn't become a tracked stat until 1992. Pro Football Reference wasn't launched until 2003. My early days of fantasy football in the '90s involved scoring leagues by hand, sitting down in the morning with a pencil, a caffeinated beverage and the newspaper.Receiving stats and analysis have blossomed in the modern era. Heck, this article a decade ago would have been merely about targets, full stop.
In 2023, it's the opposite. Kamara is getting all the touches he can handle, but not much is happening:17.7 touches per game, 4.5 yards per carry, 8.7 yards per catch, 6.8 yards per targetTo be fair, this efficiency drop is the way things have trended since the beginning of 2021. Maybe that's the best place to draw the Kamara line.3.9 per carry, 8.0 per catch, 6.0 per target
Back to the lede: the answer is in the targets. Kamara has 25 over the last three weeks, tops among running backs, and 23 catches . Of course, he's only 10th in running back receiving yards for this period — a lot of these plays are checkdowns that don't go anywhere. But PPR scoring doesn't ask questions, it just drops a point into your basket.Josh Jacobs.
It's shocking that Mims can't get on the field more often. He's your go-to splash play. The rookie is averaging 24.6 yards per catch and also has a 99-yard kickoff return touchdown. But the Broncos refuse to let Mims out of the box. His snap share per week makes me want to cry: 27%, 24%, 24%, 35%, 32%, 23%. His season low came in Week 6, for crying out loud.
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