Omoda and Jaecoo reveal big launch plans for Philippines. Omoda OmodaPH Jaecoo JaecooPH PHLAutoIndustry CarGuidePH
Omoda and Jaecoo Philippines, collectively known as O&J Philippines, is on track for a Q4 2023 launch. This was asserted by Jeff Liu, O&J’s General Manager for Asia-Pacific and Eastern Europe during the brand’s media preview.
Mr. Liu said that once they have passed all pertinent government requirements, they will import a handful of Omoda 5 SUVs ahead of launch. This will allow them to conduct local testing, gauge customer interest, and make sure they fulfill the requirement of young Filipino buyers, their intended target market.
Mr. Chen says that O&J is aware that local buyers look for outstanding value-for-money, wide ranging financing options, and a good aftersales experience. To that end, the Omoda 5 will be a heavy-hitter in terms of its specs vis-à-vis its less than P 1.5-million price tag. During his presentation, Mr. Chen reiterated Omoda’s positioning as Chey Auto’s youth-oriented global brand. The name is a mix of “O” which indicates surprise, positivity, and energy, and “Moda,” which is patterned after the word, “Modern.”
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