PARIS, Aug 8 — Two health experts on Wednesday urged Olympic organisers to cut ties with Coca-Cola, saying the current big money sponsorship deal allows the US company to...
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The plea comes on top of criticism over the amount of plastic bottles used to serve fans at the Paris Games. Sugary drinks are a key driver of a range of serious health problems affecting people across the world, including obesity, diabetes, high blood pressure and heart disease, the pair wrote in a commentary in the journal BMJ Global Health.
“It's time for the International Olympic Committee to cut ties with Coca-Cola in the interest of athletes, spectators and the planet.”The IOC defended its partnership with the soft drink company, noting that it also offers sugar-free options, including water, tea and coffee. In 2020, the US food and drink giant signed a joint deal worth a reported $3 billion to extend its sponsorship of the Olympics.Cotter and Mullin noted that last year Coca-Cola had more sports sponsorships than any other brand, including sportswear companies such as Nike.
Fanta, Sprite and Coca-Cola bottles have been served into reusable cups at Olympic venues, a practice some say runs counter to the Games' pledge to be the greenest in history.
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