The limited-edition collection marks an attempt by OldNavy to light up a coronavirus-impacted back-to-school season.
The limited-edition collection marks an attempt by Old Navy to light up a precarious coronavirus-impacted back-to-school season. The PS x ON collection has a unisex perspective and upbeat messaging reflecting a generation that today tends to be socially and culturally conscious — and apparently, rarely catered to.
Tisnado also characterized PS x ON as “our first real foray into a unisex collection. In terms of fleece hoodies, fleece bottoms and T-shirts for tween girls and tween boys, it’s really grounded in a unisex point of view. We developed a fit that can be shared between the two.” PS x ON was designed with the help of three influencers — Kheris Rogers, a designer; Jensen Gering, a musician and athlete, and Alize Lee, a gymnast. While sheltering in, the influencers provided insights, content and style inspiration for the collection including the unisex idea, based on trends their peers regularly seek — comfort, inclusivity, positivity, social impact and a nod to Nineties nostalgia.
“The timing couldn’t be better,” Sugar said. “The collection is very comfortable, great for self expression and great for the end of summer.” It furthers PopSugar’s licensing efforts, which have included collaborations with Ulta, Amazon and Kohl’s.Old Navy stores are being rigged with PS x ON spaces with unique fixturing just in front of the kids area in a middle aisle for good exposure. Old Navy’s kids departments generally reside toward the back of stores.
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