The state of Oklahoma accused Johnson & Johnson on Tuesday of using deceptive ma...
NORMAN, Okla. - The state of Oklahoma accused Johnson & Johnson on Tuesday of using deceptive marketing to create an oversupply of addictive painkillers that fueled the U.S. opioid epidemic, at the start of the first trial in lawsuits over the drug abuse crisis.
Brad Beckworth, a lawyer for the state, said J&J, along with OxyContin maker Purdue Pharma LP and Teva Pharmaceutical Industries Ltd, used misleading marketing beginning in the 1990s to push doctors to prescribe more opioids. Larry Ottaway, J&J’s lawyer, countered that its marketing statements did not differ from those made by the U.S. Food and Drug Administration, which in 2009 said painkillers when properly managed rarely cause addiction.Oklahoma resolved its claims against Purdue in March for $270 million and against Teva on Sunday for $85 million, leaving only New Brunswick, New Jersey-based J&J as a defendant in the nonjury trial before Cleveland County District Judge Thad Balkman.
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