Indie pop band OK Go and breakfast titan Post have settled their legal action against each other stemming from a planned line of 'OK Go!' cereals
in April, after Post launched their new line of on-the-go, just-add-water cereals in a few test markets, lawyers for the “Here It Comes Again” band reached out to the company about the similarly named product and concerns that it seemed like the band was promoting the cereal.
OK Go’s Damian Kulash, a father of two young kids, also worried about the band name being branded onto a product he had health concerns about. “I’m very conscious about what goes into those two little bodies,” Kulash told. “Cereal as it already exists is just puffed-rice sugar bombs. But they somehow found a way to make it even more synthetic and processed.”
After OK Go’s lawyers reached out to Post, the company offered the band a nominal fee to drop the matter. When OK Go declined the offer, Post responding by suing the band. “Their assumption is that they can just keep forcing us to spend money on lawsuits until we go away,” says Kulash. “It’s corporate bullying.”
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