The campaign was launched following a 1998 Italian Supreme Court ruling in which justices overturned a rape conviction, finding that the victim’s jeans meant she would have had to help her as…
Councilmembers Nithya Raman, Nury Martinez and Monica Rodriguez host a news conference declaring April 27th Denim Day. The event is at Los Angels City Hall, Spring Street Court. Denim Day is the world’s longest-running sexual violence prevention and education campaign, during which people are encouraged to wear jeans in solidarity with survivors of sexual assault.
“We are standing here wearing denim in solidarity with women who haven’t been believed in the past or heard when they report their assailant. We stand with the women who have been told over and over again ‘you were asking for it’ because of the way you were dressed or even the fact that some people think you were flirting,” Martinez said.
“We are so grateful that the city of Pasadena is dedicated to the education, awareness and to providing resources to combat victim-blaming and to educate others about sexual assault,” said Valinda Bowens, vice chair of Pasadena’s Commission on the Status of Women. “We believe that everybody deserves to live in a safe environment free of abuse and violence.”
“Young people are at the highest risk for dating violence and we feel it is so important to educate and stop this violence,” said Wilson High’s ASB President Amber Costanza said. “We have used our passion and creativity to create a campaign that engages students in a powerful way for Denim Day.” Denim Day was launched in Los Angeles in 1999 by Patricia Giggans, executive director of Peace Over Violence. Now, at least 20 U.S. states recognize Denim Day during April, which is Sexual Assault Awareness Month.
Peace Over Violence hosted a rally on the City Hall South Lawn, with speakers, activities and resources for survivors. It’s the first time in two years that Denim Day in Los Angeles includes in-person events, as the pandemic forced organizers to plan virtual rallies in 2020 and 2021.
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