NEW YORK, May 3 — We know that fruits and vegetables are good for our health, but they could also be beneficial for the fashion industry. For several months now, they have been emerging as key alternatives to animal-based, polluting materials such as leather. This is the case of grapes, the new...
, it’s time to make way for a new sustainable, ethical, and vegan alternative to traditional textiles: Grapes. If you normally savour grapes or in the form of a beverage, you should know that in the near future it will likely be a part of accessorising your outfits, whether casual or sophisticated. Bags and shoes made of grape ‘leather,’ more ethical and less harmful for the environment, are no longer a utopian fantasy.
However, let’s be more precise, and talk about grape-based materials because it is not leather per se, as France’s National Leather Council has pointed out several times, indicating that many emerging materials are called, wrongly, ‘leather’, because they are visually similar.
These vegan materials made from grapes are increasingly being used by the fashion industry to limit its impact on the planet. But how are they developed? Italian company VEGEA, a specialist in the field, has joined forces with winegrowing estates to recycle wine waste, from the marc of grapes to seeds and skins. Everything that is not used in the production of wine is recovered, then transformed and made available to the fashion industry.
In other categories, it has also been used by brands like Pangaia , Roman Raibaudi , or Maison Peaux Neuves . It appears that this vegan material has a bright future ahead of it, especially since other sectors, such as decoration and automotive, could quickly get involved. Indeed, Bentley was one of the first to have tried the experiment, also with VEGEA, almost... two years ago. — ETX Studio
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