NYX Professional Makeup is expanding its presence in the metaverse with its latest partnership with iHeartMedia. The makeup brand’s spring 2023 collection will be available for a virtual beauty experience in iHeartLand on Roblox.
In iHeartLand on Roblox, users will be able to enter the vibrant and interactive House of NYX Professional Makeup and explore the new spring collection by trying on three limited-edition makeup looks on their avatars. The looks feature the spring 2023 collection’s exclusive products, including Vivid Matte Brights Liquid Liner, $9, Smooth Whip Matte Lip Cream, $8, Vivid Matte Liquid Liner, $9, and Bare With Me Blur Skin Tint Foundation, $14.
“Every year at NYX Professional Makeup, we release our spring collection by surprising our community with an immersive, social and interactive experience”, said head of marketing at NYX Professional Makeup Vivianna Blanch in a statement. “As one of the leading and fastest growing
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