The video news company NowThis announced an exclusive media partnership with the advocacy organization Time’s Up yesterday. NowThis is publishing news videos across its social platforms that feature policy initiatives affecting women in the workplace and challenges and successes of working women.
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“Time's Up exists today because women from across industries — from actresses to farmworkers – bravely shared their stories. We’re thrilled to partner with NowThis so that more people from every background have a platform to raise their voices about the challenges they face at work,” Rebecca Goldman, interim CEO of Time's Up, said in a statement.
NowThis was started by Kenneth Lerer and Eric Hippeau, the founders of the venture capital firm Lerer Hippeau, in 2012 with a $5 million Series A from their firm. The 116-person team publishes dozens of videos a day across verticals including news, politics, food, sports, entertainment and money. The team says that NowThis reaches more than 115 million people and has 2.5 billion video views a month, making it one of the most-watched video news platforms on social media.
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