Marvel and DC have plenty of ideas just as big as the multiverse, and now that multiple realities have gone mainstream, it's time to decide what's next. Do you want to see the Bleed, the Omniverse, or the Marginalia become pop culture's next obsession?
With Marvel and DC movies like Spider-Man: No Way Home, Doctor Strange in the Multiverse of Madness, and the upcoming The Flash receiving praise and fostering anticipation in movie-goers and critics alike, not to mention the runaway success of Everything Everywhere All at Once, it would be hard to deny that the concept of the multiverse has gone mainstream.
The Bleed/The Superflow In a multiverse made up of many realities, there is theoretically a space between those realities. This is what DC refers to as the Bleed and Marvel as the Superflow. Both publishers have explored this idea - in The Authority, the titular team are based on a ship that traverses the space between realities, and Marvel's Secret Wars build-up revealed dangerous lifeforms that live within the Superflow, such as the Builders and Black Swans.
This advantage continues with the idea of the Omniverse - the term used to describe an infinite multiverse which is still separate to other multiverse. For example, there's a difference between the varying versions of Superman, all owned by DC, and Spider-Man, who's owned by Marvel.
In contrast, DC has most famously used this idea for horror, with the titular hero of Animal Man meeting writer Grant Morrison and learning some hard truths about existence. The idea of a continuity outside continuity is suitably ambitious to work as the next multiverse, especially as characters who can access the Marginalia can also enter and influence true canon, allowing for the same type of crossover appeal. Deadpool has proved this idea can have huge appeal.
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