ICYMI: Nova Scotia Loyal program taking next step | SaltWire
Corkum-Greek said the next two months will be about understanding what motivates consumers with their purchases and exploring how they then go about making them.
She said it’s important to cover a wide variety of locations, everything from Saturday morning farmers’ markets up to the big box stores.Laurie Jennings, owner of Masstown Market, and Nova Scotia Premier Tim Houston chatting prior to the announcement.Perhaps the ideal in-between those two business venues would be a place like Masstown Market, which began as a small business to support local producers and farmers.
“This setting here is something all Nova Scotians are proud of, so it’s the ideal setting to launch a program that supports local.”Laurie Jennings said they’re pleased to be part of the program. “We need to have this program working at farmers’ markets, at Costco; is the best place , I’m not sure? But it’s a good spot … local to us is very important.”
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