Nothing has announced that the 18 April launch feature the Nothing Ear and Ear (a), dropping numbers from the naming convention.
Nothing previously teased the launch of a new audio product with its bizarre teaser involving a frog, before setting the date at 18 April. Now, the company has revealed ahead of time what exactly it is announcing - the Nothing Ear and the Nothing Ear .
While the main product has been known colloquially as the Ear since the first teaser, the brand announcing that it is dropping numbers from its naming strategy. The company says this is 'to center the focus around the product', though it's not an unfamiliar one, if Apple's product range minus the iPhone is any indication.Of course, the other thing to address is the Ear .
On a related note, it's unclear if the strategy to drop numbers from its products will also apply to the brand's phones. Though it will probably not stop consumers from still tagging numbers to the end of the products' names to make identification easier.
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