At the heart of the campaign is a series of puzzles that feature beauty images of MINI vehicles.
NEW YORK: Perhaps some car makers can take a leaf out of what MINI USA did as wait times for cars ordered stretch for months. The automaker is sending life-sized puzzles to select new MINI customers on the waiting list, to give them something fun to do while they wait for their new vehicles. Other owners on the waitlist will receive a regular-sized puzzle to also partake in the fun.
The inventive campaign is MINI’s unique response to high demand for its cars and the global-supply-chain slowdown facing the automotive industry. “The ‘Not So MINI’ puzzle is one of the ways we are showing the MINI community our appreciation as owners wait for their new vehicles. Owners and their families can enjoy building and displaying their puzzles, showcasing MINI’s iconic design, right in their home garages or living rooms.”
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