With a new roster of designer talent and a Vogue-exclusive promo code for $100 off a 60-day trial, there's no excuse to not give RentTheRunway's unlimited plan a try.
for motivating other designers to eventually join RTR. “But our consumer is also becoming more fashion-conscious,” she says. “As she’s getting more curious about designers, we’ve been able to add people like Rosetta Getty, Pyer Moss, Rosie Assoulin, Cecilie Bahnsen… She’s [aware of] those brands, but also comes to us for discovery.” It’s fair to assume that Instagram and digital fashion media have played a part in the RTR customer’s fashion education.
Tam adds that her team’s approach always starts with data and customer demand: “I think the biggest difference between Rent the Runway and other retailers is that we have millions of data points and 10 years of customer feedback,” she says. “It’s really allowed us to understand what our customer is looking for, and once we know that, we can go to market and find the most relevant and exciting designers [to meet that demand].
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