We went inside Nordstrom's new secondhand store and saw how resale is the latest way department stores are reinventing themselves
, the department store is trying its hand at opening a secondhand store of its own.
The effort reflects Nordstrom's continued push to reinvent itself in an era when the traditional department store model continues to struggle. It also takes a cue from brands like Macy's and JCPenney, which recently turned to secondhand retail throughas part of a strategy to increase foot traffic and entice younger, more eco-conscious shoppers to stores.
"We want our customers to feel good not only about what they're buying, but how they're buying it," Kim said in a statement. See You Tomorrow is located in the former location of the Burberry pop-up store at Nordstrom's New York flagship store on 57th Street.Authenication will be handled by Entrupy, while backend logistics will operate in partnership with Yerdle, a San Francisco-based company that helps run resale programs for companies like Eileen Fisher, Patagonia, and REI. The store design, which features gold-plated tables and displays like these, was conceptualized by artist Marc Hundley.
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