Amidst criticism of biased film scheduling and unfair practices, Nollywood cinema owners, represented by Patrick Lee, are seeking to clarify and understand the concerns raised. December 2024 saw successful releases, with Funke Akindele's 'Everybody Loves Jenifa' becoming the fastest Nollywood film to gross over ₦1 billion.
Patrick Lee, a respected figure in the Nollywood industry and a former chairman of the Cinema Exhibitors Association of Nigeria, has addressed the mounting criticism against cinema owners and allegations of bias in film scheduling , sabotage, and unfair practices, aiming to clarify and understand the situation. December 2024 was a whirlwind of releases for Nollywood filmmakers in cinemas and on YouTube.
The cinema-released movies proved to be blockbusters, achieving remarkable box office numbers and showcasing the industry’s potential for growth and success. Funke Akindele’s ‘Everybody Loves Jenifa’ grossed over ₦1 billion in 19 days, becoming the fastest Nollywood film to reach this milestone. Its counterparts included Toyin Abraham’s ‘Alakada: Bad & Boujee,’ raking in ₦285.9 million in two weeks, AY Makun’s ‘The Waiter,’ which earned ₦218.6 million in the same period, and Mercy Aigbe’s ‘Thinline,’ which grossed ₦100 million.with Seun Oloketuyi, shed light on why cinemas prioritise certain films over others, using Funke Akindele’s blockbuster Everybody Loves Jenifa as an example
Nollywood Cinema Owners Bias Film Scheduling Box Office
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