Nollywood aims to become a global cultural phenomenon like Afrobeats

Nollywood, Nigeria’s vibrant film industry, is setting its sights on achieving global cultural prominence akin to the meteoric rise of Afrobeats.

Nollywood, Nigeria’s vibrant film industry, is setting its sights on achieving global recognition akin to the meteoric rise of Afrobeats. As the third-largest film industry in the world by number of films produced annually, Nollywood has long been a significant cultural force within Africa. The industry’s roots date back to the early 1990s, when enterprising filmmakers began producing low-budget, direct-to-video movies that resonated deeply with local audiences.

” Veteran Nollywood stars like Omotola Jalade-Ekeinde and Uche Jombo, along with new talents like child star Simisola Gbadamosi and Nollywood heartthrob Eso Dike, took part in a panel on the importance of bridging cultures through storytelling. Jalade-Ekeinde, a member of the Academy, the Oscars awards voting body, emphasized the importance of portraying African realities. “We are telling our stories and defining how we want to be seen,” she said.

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