Can network offerings break through the streaming clutter this fall?
Can network offerings like ABC’s The Wonder Years reboot break through the streaming clutter this fall? Photo-Illustration: Vulture; Photo by ABC This story first ran in Buffering, Vulture’s newsletter about the streaming industry. Head to vulture.com/buffering and subscribe today!
The folks still toughing it out in the broadcast biz are well aware of this grim reality, and ahead of next week’s official start to the 2021-22 TV season, I’d love to report they are brushing off all the gloom and pressing forward like it was still 2011. But that would be a lie. Instead, what many network execs are feeling this fall is … depressed. “Nobody is happy,” one suit with decades of experience in the network trenches told me this week.
Supplying Streamers With Hits Still, many in TV Land are frustrated because despite all the focus on streaming, network execs are convinced the broad, mass-appeal shows they’ve been making for decades still remain very popular, even if overnight Nielsen ratings don’t show it. “The average viewer still cares about network shows,” one insider argues.
Can the Problem Be Fixed? None of this is to suggest that the issues facing broadcast TV are all the result of changing consumption habits among consumers, or that they can be easily fixed by making shows more accessible on streaming. Even though year-round development has become much more common in recent years, broadcast nets still rush too many projects from page to screen without giving producers time to get things right and work out flaws in casting or concept.
➽ Over at Disney, Freeform and FX have both become major content engines for Hulu, allowing shows that a couple years ago would’ve been considered “struggling” based on linear ratings to be seen as clear wins for all involved. I know lots of folks who checked out Cruel Summer and Reservation Dogs who’d have never watched either had they not been hyped on Hulu.
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