With the formalisation of the partnership between Proton and Geely today, questions were raised on the roles that Proton and Geely brands will play, both in Malaysia and the region. Geely chairman Li Shufu made …
No plans to introduce Geely brand in ASEAN – Proton will focus on the region as a right-hand drive hub, questions were raised on the roles that Proton and Geely brands will play, both in Malaysia and the region. Geely chairman Li Shufu made things very clear at the press conference after today’s definitive agreement signing between his company and DRB-Hicom., with the Czech subsidiary playing in the same mass market field as its parent group’s namesake brand .
Geely’s entry into Proton will not see the latter’s brand disappear – in fact, there’s potential for the Proton brand to grow. Li said that the group, which, has no plans to use the Geely brand in Malaysia and South-East Asia. The group plans to develop Proton as its ASEAN brand. “No brand conflict,” Li said.However, let’s not confuse brand for product. What the Geely chairman is discussing here is the usage of the right brand for the right markets.
Of course, it’s still early days in this marriage and the new partners declined to provide any timeline or future model plans, beyond the confirmation of theDanny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.
Geely is so used to running fast. Having made USD$30 billion last year , Geely is so used to speed and efficiency. Proton staff are so used to the slow way of life cause for over 15 years, sales and innovation has been zero.For Proton to grow, pipu mindset must change. Geely Proton is not just a game changer, but a mindset changer. Change, Ubah.GEELY act rather fast that they come to Proton factory during Raya holiday & all take 1 whole week leaveI hope the protonged rebadged version of the Boyue has minimal changes as possible.
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