It was the darling of the resistance for savagely attacking Donald Trump. But now, everyone keeps rolling their eyes at the Lincoln Project and fears they may be clearing a path for the former president’s reemergence
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Officials working for the Lincoln Project contend they’re simply being practical — even shrewd — about the new political climate, in which Trump is likely to be the GOP nominee anyway and brass-knuckle tactics are now the norm. Sarah Longwell, a Republican strategist and Trump critic who started Defending Democracy Together, joined in a chorus of other anti-Trump Republicans baffled by Wilson’s strategy.
The Lincoln Project was started in 2019 by a number of prominent Republican operatives who opposed Trump’s presidency and feared the direction their party was taking. They faced charges of self-dealing and ineffectualness — both of which they heartedly dismissed. And along the way, the group raised tens of millions of dollars, in large part because of the splashy web and TV ads it ran going after the sitting president and his family in visceral, personal ways.
Ryan Wiggins, a spokesperson for the Lincoln Project, said the streaming shows “garner hundreds of thousands of viewers each week and provide a unique, innovative connection to our millions of supporters. Also, the podcast has over 1 million downloads/month.” More broadly, Democrats who once saw the Lincoln Project as a helpful compliment to their efforts to defeat Trump now view the group as a distraction and a drain of broader campaign funds.
The group has made the case for its relevance by getting involved in down-ballot races. It tried, unsuccessfully, to tie Youngkin to Trump andwho have spread election fraud lies. But they’ve also continued going after the 45th president as part of a campaign it often describes as political psy-ops. The group also aired ads in Trump’s getaways of Bedminster, N.J., and Palm Beach, Fla., taunting him, and they have plans to play an active role in the upcoming midterm elections.
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