MUMBAI, Feb 14 — A new raft of Indian apps which offer rooms to unmarried couples are helping overturn traditional norms in a country where premarital sex remains taboo. From StayUncle and BreviStay, which offer hourly packages, to Softbank-funded Oyo, which allows users to search for...
Friday, 14 Feb 2020 08:00 PM MYT
From StayUncle and BreviStay, which offer hourly packages, to Softbank-funded Oyo, which allows users to search for couple-friendly hotels via its “Relationship Mode”, young entrepreneurs are tapping into a previously neglected market to lucrative effect. Her experience is not unusual in a country where many people live with their parents until they marry — either because of high housing costs or conservative cultural norms — leaving courting couples desperate for a shred of privacy.
“It is a simple case of supply and demand. The rooms are there, the customers are there: The challenge is to bring them together,” LuvStay’s 29-year-old Taneja told AFP. When the app went live in 2016, hardline groups threatened to beat up Sethi and his colleagues, but “no one ever went beyond a phone call”, the 30-year-old told AFP.
At nearly 700 hotels, LuvStay is not far behind, with ambitions to raise that number to 2,000 within three years.
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