Promotion of anti-ageing product is illegal because it is a prescription-only medicine
Nine in 10 beauty clinics are breaking the law by advertising Botox,, sparking fresh concern that Britain’s booming £3.6bn cosmetic treatments industry is like the “wild west”.
Promotion of the anti-ageing substance is illegal because it is a prescription-only medicine, which cannot be advertised under the Human Medicines Regulations 2012.A group of beauty professionals who are seeking to rid the industry of its reputation for dubious practices said the findings showed consumers were being subjected to “a tsunami of untamed and unrestricted promotional activity that presents a threat to public protection and patient safety”.
“An alarming number of clinics and practitioners deliberately seek to promote and advertise prescription-only medicines such as Botox, particularly via social media channels. The findings of the study, the first of its kind in the UK, raise serious doubts about the ability of the to effectively police how the growing number of clinics lure people into having botulinum toxin injections and other aesthetic procedures.
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