Add another item for new Nike (NKE) CEO Elliott Hill to fix: winning back teens who have moved on to other brands for sneakers and apparel. According to the ...
) CEO Elliott Hill to fix: winning back teens who have moved on to other brands for sneakers and apparel. According to the latest 'Taking Stock With Teens' survey from Piper Sandler , the Nike brand and its Jordan sneakers were cited in the top five trends that are"on the way out" among males. The survey went on to find Nike is losing"mindshare" with teens, especially female teens.
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