Nike's New Air Max Sneaker For Women Is Its Most Fashion-Forward Style Yet

Here's when the new sneakers will be released.

With Nike approaching the 30th anniversary of its Air Max 90 in March, the global sports company held an event in London last Wednesday to announce the upcoming Spring 2020 releases of its Air Max sneaker line inspired by the cult classic shoe. Among the new launches is a women's exclusive design — the Air Max Verona — that happens to be its most fashion-forward style yet.

According to Air Max footwear designer Juliana Sagat, the soon-to-be-released Verona is Nike's first attempt at tapping into sneaker culture's impact on the fashion world."What I like specifically about the Air Verona is that we are trying to create almost like a luxury sneaker," Sagat told NYLON while in London. And if there's anyone who can point out this comparison, it's Sagat, who worked at Isabel Marant, Givenchy, and Kenzo before joining Nike in 2018.

Plus, there's the signature Air Max bubble, which, for the Verona, is a whopping 200 percent larger than the usual transparent Air units. The bottom sole of the shoe has an abstract traction design that, upon closer inspection, resembles the word"Air," and the Nike design team opted for a premium, soft leather for the sneaker."It's going to age well," said Sagat."That speaks to durability.

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