Nike is blitzing the courts with lawsuits against StockX, Lululemon, and counterfeiters on Amazon and eBay as part of CEO John Donahoe's aggressive legal strategy to protect the Swoosh's intellectual property
StockX's virtual sneakers are tied to physical sneakers that remain in possession of the company. The technology is designed to make it easier for collectors to buy, sell and trade sneakers without having to physically mail them. While Nike historically has been aggressive about protecting its intellectual property, Donahoe has accelerated those efforts as part of a digital push, picking fights with some of the biggest brands and e-commerce platforms along the way.
Amazon and eBay aren't named as defendants in the lawsuit, though they are both used as examples of e-commerce platforms used to sell counterfeit goods. The defendants are"individuals and business entities of unknown makeup" who"conceal their identities" and"make it virtually impossible for Nike to learn defendants' true identities," according to Nike's lawsuit., alleging its fitness mirror infringes on six Nike patents.
Adidas and Lululemon have either denied the allegations or not formally responded to them. The defendants in the counterfeiting lawsuit haven't filed a legal response.
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