Tiger Woods — who may make an unlikely return from injury to play at the Masters — showed up to practice without a pair of Nike shoes on. It couldn't be worse timing for the brand, which has been associated with Woods since 1996.
Tiger Woods wore these FootJoy golf shoes — instead of Nikes — in a practice session Sunday at Augusta National Golf Club as he prepares for the Masters. Photo: Gregory Shamus/Getty Imagesisn’t quite right for Tiger Woods' feet this week — and it couldn’t be worse timing for the apparel brand.
The golf legend showed up to practice for the Masters at Augusta National Golf Club on Sunday in a pair of black FootJoy Premier Series-Packard golf shoes, CNBCWoods has been associated with Nike since 1996, a relationship that has likely netted him well over half a billion dollars in endorsements, according to estimates.
If he plays — and especially if he performs well — Nike will have to stomach footage of the 15-time major winner playing in someone else’s shoes.Woods is still wearing Nike clothes, so it doesn't look like a breakup is in the works. But fans are speculating that he needs more comfortable shoes to enable him to play on his injured leg.
“Like golf fans around the world, we are delighted to see Tiger back on the course,” Nike said in a statement. “He is an incredible athlete, and it is phenomenal to see him returning to the game at this level. His story continues to transcend sport and inspire us all. As he continues his return, we will work with him to meet his new needs.”Axios on facebook
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