Nike execs warned Adidas that Kanye West was difficult to work with – but the sportswear brand partnered with him anyway, a report says
Adidas and Ye announced their partnership in late 2013, and their first sneaker together came out in 2015. The deal helped, which had previously been struggling to compete with Nike and Reebok.
But over the course of their partnership, Ye's behavior became increasingly erratic. Adidas staff were concerned about the rapper's actions for years, but the company's reliance on his sneaker range meant execs were reluctant to take action, per Bloomberg's report.
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