Oversight board the Media Rating Council says the service has fixed problems that caused a 2021 suspension.
The Media Rating Council, which applies standards for audience measurement, on Monday said it was lifting the suspension after Nielsen addressed several issues related to undercounting viewers in the early part of the COVID-19 pandemic.
Nielsen has undertaken strong efforts to correct the issues that led to its loss of MRC accreditation 19 months ago and to restore key aspects of its panel performance,” said George W. Ivie, executive director and CEO of the council. “The MRC’s audit has shown these efforts have been successful, and as a result, our TV Committee and board agreed that accreditation should be reinstated.”
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