NFL's Madden video game deal worth $1.6 billion to league and players
and its players’ association have finalized multi-year extensions with Electronic Arts Inc., giving the publisher exclusive rights to make a game that simulates gameplay. It means the “Madden” franchise, one of the most popular video game offerings in the world, will now continue through at least 2026.
current licensing agreement with EA, said the source, who was granted anonymity because financial terms of the deal are private. The deals are mostly cash, but also include marketing obligations and escalators based on game sales, the sources said.Neither the NFL, the NFLPA nor EA disclosed financial terms.
The “Madden” series is one of the most successful video game franchises in the world, having sold more than 130 million copies since its debut in 1988. It’s also become a critical piece of the NFL’s appeal to younger fans, an elusive group for nearly everyone in sports and entertainment.
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