Approximately two-thirds of the United States watched the Super Bowl, according to a survey conducted by the National Football League and Nielsen.
Nielsen reported the total audience on NBC, Telemundo, Peacock and NFL digital platforms averaged 112.3 million viewers for the Los Angeles Rams 23-20 victory over the Cincinnati Bengals on Feb. 13.
Nielsen originally measured 167 million people watched at least one minute of the game. However, that swells to 208 million-plus when trying to take into account people watching the game in groups or out of the home. The survey of 6,600 households, conducted by NORC at the University of Chicago using the AmeriSpeak panel, examined the size of viewing groups at any location and to what extent those groups are larger than what's currently measured. To estimate viewers who watched the game, the survey also took into account standard Nielsen measurement metrics.
“We’re grateful for the work put into this custom survey by Nielsen, the results of which we feel provide the most accurate picture to date of the total viewership for this unique event,” he said.More AP NFL: https://apnews.com/hub/nfl and https://apnews.com/hub/pro-32 and https://twitter.com/AP_NFL Copyright 2022 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.
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