The NFL will broadcast two Christmas Day games on Netflix, aiming to capitalize on the platform's global audience and solidify its international presence.
A pair of Christmas Day games on Netflix will help the NFL build on its international footprint, league officials say, as the most popular professional league in the United States hopes to harness the streaming platform’s global appeal. The two games — Kansas City Chiefs v Pittsburgh Steelers and Baltimore Ravens v Houston Texans — will be available to almost all Netflix ’s more than 270 million international subscribers. While the games are in the U.S.
, the Netflix broadcasts are an extension of the NFL’s push for global dominance. Charlotte Offord, General Manager for NFL Australia, expects fans in the growing market to tune in even though Down Under the games start in the early morning hours the day after Christmas.“The nice thing about having Netflix live on Boxing Day morning is creating this new tradition. It’s another tent pole moment on the NFL calendar for fans to really engage and lean into. And it’s still a public holiday.” The games also serve Netflix, which is working to harness the enduring popularity of live sport worldwide and will broadcast Wednesday’s contests in five languages — English, Spanish, Portuguese, German and French. Over 100 million viewers tuned in for Netflix’s first live boxing match between Mike Tyson and Jake Paul, and the streaming giant last week signed a deal to broadcast in the United States the 2027 and 2031 Women’s World Cup soccer tournaments
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