Nexstar Media Group CEO: Inflation gives us cover to increase prices

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Nexstar Media Group CEO: Inflation gives us cover to increase prices
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The company brought in record profit for a non-election year in 2021, and anticipates more ad spending could come back online in 2022 and 2023.

The company brought in record profit for a nonelection year in 2021 and anticipates more ad spending could come back online in 2022 and 2023.

“Historically, inflation has been a friend of our business because it gives us some ability for — cover for —pricing power and pricing increases. So I don’t think of inflation as a bad thing,” Sook said on the television station owner’s earnings call Tuesday.

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