Matildas fans hit paywall as part of News Corp subscription drive. Plus: AFR retracts piece after confusion about Bridget MzKenzie
Brammall says she leapt on the idea and told editor Chris Jones, who embraced the moniker and re-made the masthead.While all media carried photographs of excited Matildas fans on Wednesday night as they gathered across the nation to watch the match, the Murdoch tabloids went one step further.
Weekly Beast can reveal that the multiple fan images – hundreds of photographs on each website – are part of a subscription strategy to drive people to sign up to see their photo online.News Corp sources said the various newsdesks will send an editorial assistant with an iPhone – or hire a freelance photographer – to a big event to take multiple photographs of punters, grab their names for the captions and contact details to send them a link.
Sources say not only do the galleries generate new subscriptions but they push traffic up when people scroll through to look for their pics. It’s the modern equivalent of giving away copies of the newspaper at airports to bump circulation.Channel Nine wasted no time getting a TV special to air about the story which has made headlines around the world: the mushroom poisoning.
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