Media giant is paid for publishing the articles and receives a share of ticket sales through links on the page
“‘Come about 12 o’clock I went, oh well, I didn’t win me that house on the golf course,’ Aaron says.
“‘And so I went and played golf. And then I got a phone call ... by the end of it, the hairs on the back of my neck started to stand up and I’m thinking, ‘she’s not going to tell me I’ve won this thing is she?’ and fair enough, she just said you’ve won first prize!’” The chief executive of the Mater Foundation, Andrew Thomas, is quoted in both stories spruiking the benefits of the lottery: “It’s incredible to witness how Mater Prize Home winners’ lives can change in an instant.”
A screenshot of a Facebook post by Mater Prize Home showing lottery winner Aaron, who also appears in a News Corp article.to the top of the articles to spell out the commercial arrangement. “This article is published in partnership with Mater Prize Homes. Lottery ticket purchases fund medical research and patient care services. We may receive payments for sharing this content and when readers purchase lottery home tickets through links in this article.
A News Corp Australia spokesman said: “All editorial content is decided by our editorial teams and published at their discretion independent of influence from any commercial or partnership arrangement. The story of a man whose entire life changed because of a lucky lottery ticket bought to support a charity is clearly newsworthy.
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